Did Rihanna’s album get pushed back due to underwhelming single sales?
Insiders over at Roc Nation are less than impressed with the way Rihanna’s new music material has been received.
It was stated that after Rihanna decided to part ways with Def Jam to join Jay-Z’s label in 2013, execs gave the Bajan-singer authority to handle her project the way she wanted it to. Nobody could tell her anything. If she didn’t want to record something, she didn’t have to.
Up to this point, Def Jam would’ve always directed Rihanna’s career, evolving her with each and every new album that was released.
However, with FourFiveSeconds, Bitch Better Have My Money, and American Oxygen being up for sale all around the world, Roc Nation are not seeing the sales that they had hoped for.
“Rihanna was convinced FourFiveSeconds would follow the success of ‘Diamonds’. She instructed the label to put that song out first, and they didn’t hesitate to follow her orders,” a source revealed.
“They then gave it another shot with BBHMM — a club-friendly song that was to give fans an idea of what the album would sound like, yet the song began to decline from the charts two weeks after its release. American Oxygen followed with drastic worldwide sales, and quite frankly, the label is unsure where to take this project,” the insider concluded.
This is what happens when you give artists who don’t write their own music the right to handle all of their own path. It makes no sense. That’s why these artists are signed to labels in the first place — have people directing you on where you need to go.
Of course, you should never aim to be a puppet like Iggy Azalea, but there should be a bland mixture of being in self-control of your projects and taking advice from those who have years of experience in the field.
Look what happened to Nicki Minaj. Her latest album bombed because nobody cared for the record. She set herself up for failure by taking full authority of the project, being in control of which single comes out when, etc. Her single releases made the album seem like it was going to be full-on pop nonsense.
Nonetheless, when I actually had a chance to listen to the album, it wasn’t too bad. Yet, the single choices were awful. And this is exactly what Rihanna is faced with now.
Now release date for Rih’s forthcoming album has been revealed yet, as the label is questioning whether they should scrap the songs they have already released to the public from the album and make space for new ones, or just give it a release.
That Rihanna reign might be letting up.